Scripting, Costumes and Props

Scripting:

As I am only creating a teaser trailer, the duration will only be between 30-40 seconds long. This means I have to be very selective in what I want to include in this, and how much of the narrative I wish to give alway. I have decided that I want to use little dialouge and more sound effects within my trailer, as I think this will build up more tension and thereofore convey the codes and conventions of the horror genre.

There will be some scripting within the first few shots taken in the car to cretae a sense of equalibrium in the narrative.

Whilst holding the camera I will say to Shelby, " What do you think of the romours of Pluckley Woods?"

I would like her reply to be short and improvised as this will show a sense of realism, because in this scene I would like to demonstrate the stlye and techiques of existing professsional works, like the Blair Witch Project and Paranormal Activity.


Costume:
My costume designs are very casual, to demonstrate a stereotypical group of rebellious youths, as that of the characters in the professional horror film, Eden lake.


Clothing codes will consist of hooded jumpers, jogging bottoms, and body warmers. This helps convey the narrative of camping within the woods, and the weather conditions.


Props:
Props acts as an important part of my production, as they help to demonstrate the narrative and the codes and conventions of the genre. I will be using a number of items including alcohol, broken glass bottles, fake weapons, camping equipment, camp fire and a car.

Pre Production - Final Storyboarding

Below is my final story boarding for my film in more detail, to prepare me for the production.

I would like the opening slide of my trailer to be the image shown to the left. This is taken from the motion pictures association, which showsx my target audience that my film is restricted to a certain age. I am using this as I have seen through my research that existing professional works use this on their trailers. I would like the still image to appear on the screen, zoom in slightly and then have a fade out transaction applied to it.
I would like this to appear for about 2 seconds with no sound playing over the top.





The next images displays a still image with the use of text. I would like this slide to say 'THIS SPRING'. I want the background to be eroded with blood splatter effects as this will demonstrate the codes and conventions of the horror genre. This slide will apear for about 2 seconds, while zooming in.
I would like to apply some sort of blurring transaction to this into the next image. A 'boom' sound will accompany this.

This next image demonstrates an establishing shot of a moving image of a car travelling towards the location of Pluckley Woods. This will be a panning long shot that will loast for about 3 seconds and will give the audience a sense of the setting.

I would like to keep the original sound that the car makes from traveling, but slightly enhance the volume to this. I would like to layer this with the effect of fast strobes of light to enhance the speed of the car.

The next shot will be of the back of the car as it travels off into the distance. As it passes I would like to add a glow or fade effect to emphasis it disappearing into the distance.
This shot will be a medium close up and this is so the audience can see the setting at a different angle. This will last for around 2 seconds.

I would like to apply more text into the trailer, this time saying 'A TRIP TO NEVER BE FORGOTTEN'. This will be in the same style as my first text slide,l however with more blood splatters. This again will appear for roughly 2 seconds with the same effects and sound as the previous.

This image demonstrates a snap shot of still photograph that I would like to incorporate into the trailer. This is of the cottage found in Pluckley Woods within my storyline and will be shown as a medium close up. This brings dis equalibrium to the storyline. and sets the scene for the horror genre.

This image will appear for around 3 seconds with the sound effect of a camera shutter. This will fade out into the next clip.

Same image of the cottage again, only this time a young corpse girl can be seen in the foreground. This is to add even more enigmas to keep the audience questioning the narrative, as this is only a teaser trailer.
This will have the same effects added to it as before; however will have a boom sound effect playing over it lasting for 3 seconds.

The next shot demonstrates the corpse girl walking. We only see her feet at this point and the teddy bear she is holding in her hand. I want this moving image to be shown in slow motion and also have a sepia effect to make the image appear old.This moving image will appear as a panning shot and will build up tension as we are yet to see the girls face. 
I would like to play an eerie piece of music over this to develop this scary atmosphere. 
This clip will last for about 5 seconds and will use the technique of the hand held shaky camera.

I will then use a tilting camera technique that will film the corpse girl's feet up to her face in slow motion. As the camera slowly tilts it will zoom in to the girls face. This will also be in a sepia effect. The shot of the girls face will be an extreme close up with an x ray effect. This is inspired by the codes and conventions of the horror genre.  This shot will last for 8 seconds and will end  with an effect that will make it seem that the camera has been dropped to the ground. This shot will be accompanied by a screaming sound effect. 

The next shot will be again of the corpse girls feet, this time as a close up as she walks towards the camera.
This will last for 4 seconds and will be muted and accompanied by a downloaded sound effect of footsteps to enhance the  movement and therefore make the atmosphere even more eerie.

The next shot will be of the main actor within the film. The dialogue within this moving image will be, ' I dare you to run'. The will be spoken by the actor Jack Wallace. The setting for this scene is in Pluckley Woods and will start off by being a close up and end as a long shot. This shot will be filmed in the day, however within the editing process I will add effects so that it looks as if it has been filmed at night and will last for around 5 seconds.









The final shot will be of a still image with the use of text, again with the same style of typography used previously within the trailer. This will say 'The Dare Devil Coming Soon'.
This again will be accompanied by a somewhat loud 'boom' sound effect and will appear for roughly 3 seconds. This will have a zoom in transaction added to it. 










All in all I estimate my trailer to be between 40 and 45 seconds long. I am happy with this, as it is only supposed to tease and tempt the audience with fragments of the narrative. 

Exploratory Work- Photo Editing

This is the original image I have taken. I like this because the location is authentic, along with the cottage itself. I feel that the composition of the image lets it down as we do not see detail and character form the cottage. You can also see that I have taken the image in the day, as this was convenient to me, however I wanted the image to look like it was set at night.

As you can see I have cropped the image using image manipulation software called Macromedia Fireworks. You can still see some of the surrounding woodland, but not you can see more detail from the house. 

Here I adjusted the colour by adding a sepia effect, which I think conveys an old fashioned style. I then adjusted the silhouette and blur resolutions, which gave me this finished effect. I particularly like this, because I think it conveys the codes and conventions of the horror genre, with its old, spooky style. 

To create the effect above, I simple added a black and white filter. This now can be seen as an image that was taken at night. I could develop this further by darkening the sky to create more emphasis to the darkness.

Website Design

Mock Ups of My Website

I would like my produciton website to consist of four pages, a homepage that will include information on history of the production company. An 'About' page that will include a detailed synopsis of my horror film, 'The Dare Devil'. A 'Photos' page, which will include various photographs from the poster designs, character profiles and screen shots from the trailer. This page will also include the actual trailer and you will be able to comment on the media products on this page. Finally I would like to create a 'Contact' page, where the audience will be able to comment in forums and answers questions that are placed up there. Competitions will also be set here to. Within my mock ups I have also included aspects like chose of colour scheme and typography.

After doing some research I decided to use a web design software called 'moonfruit'. I wanted to use a free site, and this particular is simple to use, but there is no restriction to how creative you can be, as you have total design control. This means I can convey my style of the horror genre simply, but effectively. Below is the link to the homepage of the website.

http://www.moonfruit.com/?cc=509413&gclid=CPu7jOqbia4CFUVTfAodQ1EJ2Q

Pre Production Forms

As part of the pre production process for my media products,  I have proposed my idea and prepared for legal requirements, including safety and ethical issues. This is what any professionally film company would have to do before filming and distributing their film campaign.

Below is an example of one of my actors contract. Each has been signed by my actors/ actresses, after they had read the terms and conditions of filming.

I researched Pluckley Village council on the internet and found the villages website, which had contact details for the council, who i was then able to email.

Pluckley Village Website: http://www.pluckley.net/

 

Below is an overall events schedule plan. This has helped me to group together different maain sections of the production process.

Evaluation of Pitch

I feel that my pitch went well in the aspect that I demonstrated an exploration of the ideas for my film campaign in detail, including relevant resources as examples from my research, showing that I can originate and research ideas for media products.

I think my ideas were clear, conveying an even balance between having my own unique selling point and using existing codes and conventions from the horror genre. I feel that maybe the way I presented these ideas however slightly let me down, and therefore did not demonstrate them in a powerful and confidnet way.

I feel that I have clearly shown through my pitch, with the use of psychographics that I have researched my target audience's needs and commercial viability. I think that I could have displayed more of this knowledge within my pitch, by adding further examples of the results I had received from my questionnaires and focus groups I have completed. I do however think that I have validated that I have used both qualitative and quantative data when researching and analysing my audience, as I have envolved the attutdies and opinions of a sample of my audience, while also evaluating the data within graphics from my questionnaire results.

Exploratory Work - Editing images

Original Image

This is the original image that I took myself. It was hard to sustain quality throughout the photographs i took, because they were taking at night. This meant that features became very dark and the light patches from the torch were temperamental and did not always work as planned. I do however like the composition of this image, and I think using an image manipulation software to edit this picture, could improve the appearance of it.

Edited Image

To the right is the final edited image. 

I have created this effect, by firstly adding a sharpening filter, which enhanced the outlines and features within the photograph. I then adjusted the brightness and contrast levels, which gave this finished effect. I like this because it gives more focus to the face, which is important to display the emotion of the main character who is shown within the image.