Evaluaiton - Trailer Design

Below shows some screenshots demonstrating how I have created my teaser trailer in iMovie through the post production process.

Once important all of my footage into iMovie, I decided to order my footage, as I found it to help me with organising. I sectioned this into the days of shoots. This is demonstrated on the left hand side of this screenshot.

This screenshot demonstrate how I have used tools within iMovie that have enabled me to edit clips. This was very helpful espicially as due the camera I was using I could film clearly at night. There is a filter effect on iMovie that makes it appear that your footage was taken at night. I used this frequently. I also used Sci- Fi and x ray as these are effects that I have seen professional works use through my research. I was also able to adjust the contrast, brightness, hue and saturation within another setting on iMovie, which was also helpful to convey other horror codes and conventions.

 

This next screenshot shows how I have added transitions into my film, which were already accessible of the software for you. I chose to use only a few, as I thought this looked stylish and professional. I chose fade ins and cross blur and dissolve. I was able to adjust the duration of theses in order for the moving images to flow nicely.

The green rectangles under the clips are sound effect I have imported into iMovie, most from free sources over the internet and others that I have recorded myself. I also found some sounds already in the software, which are free to use these included a camera shutter sound effect and also a boom sound. As all of my sound effects cam from different sources I had to adjust the levels of volume as they all appeared different. This screenshot shows how I have done this. I was also able to control exactly when I wanted them to fade in and out so that they blending in professionally with one another.

Second filming shoot - Still and moving image

Actor: Jack Wallace and Daniel Kimmitt

Location: Pluckley Woods      Weather: Mild, but cloudy.

Above is the still and moving images that I have chosen from the shoot that may be suitable for my final media products. These include a scene in the woods with Jack Wallace and Daniel Kimmitt. It also includes film of the car driving to Pluckley woods. Still images have been taken for character profiles for my website and also the poster designs.

I had to be organised within the whole process of this coursework to avoid mistakes, especially as I had a lot of footage of different scenes from different days! It was very helpful to organise my   work into folders of different filming shoots.

Below is some of the footage I took on the second day of filming. Note these moving images before they had been through the post production process and edited into my trailer.

Post Produciton: Sound Effects

A part of the post production process, I have downloaded sound effects, which will be used for my film teasers trailer and also on pages within my website. This is to add enhancement to the eerie, scary atmosphshere within the narrative, using the codes and conventions of the horror genre used in exisitng professional media products.

Below are some of the sound clips I have downloaded because they are suitable for my particular advertisement campaign and relate to my film narrative. These are free downloads available to everyone on the internet, therefore I am not breaking the copyright law. I have chosen not to use any soundtrack/music from famous artist as it wouold be hard to ask there permission, and I do not want to break the copyright law. Click on the underlined links to hear these sounds.

Women Screaming

Heartbeat

Footsteps

Walk and grunt

Wind

Production: The Shooting

Date: Monday 20th February 2012

Time: 4.00pm

Locaiton: My garden

Weather: Sunny but windy

Actress: Gracie Kimmitt

Make up and hair design: Chloe Kimmitt

Below is a screen shot of the different shots I took on this specific produciton date. The shots all hold a similar narrative, however some takes will not be suitable for my final product. To organise this I have looked through each clip and carefully chose which ones are rushes, thereofre not suitable at all and then which ones can be cut and edited as part of the final product. I have also chose the best shot, which I will use the majority of for my trailer and some screenshots for photographs that can be seen on my website and also maybe my film poster.

The next process will be to cut the appropriate sections from each piece. I have chosen to use the softwarew iMovie to do and to create the final trailer in. I have chose this because it is convient to me in the college and has all the appropriate editing tools I need to fit the criteria of producing the teaser trailer.


Below is some sections of filming that I took on this day. Note that these are not the final products and still need to be edited through the post production process. Within production I used a JVC HDD hard disk camcorder. 

Post Production- Editing



Actress: Gracie Kimmitt       Character: Corpse Girl



This image was taken in the location of my garden, while filming scenes for my trailer. The make up and clothing codes can be associated with the horror genre, as I have used the codes and conventions or a corpse character. 

I started the editing process by cropping the image to a medium close up, which is now suitable for a character profile that will be shown on my website. I have chose to use Microsoft Fireworks. This image manipulation software is accessible to me and enables use to create various effects.   

I then went on to enhance the saturation of the image, which gave this simple, yet effective result. I am also considering using this image as maybe a snap shot within my trailer or maybe include this within my poster for the film. I will consider this further once a sample of my target audience have evaluated my products.

I wanted to experiment with making the same image look old, as I already have with the image of the cottage. To develop this I would like to layer this image over the top of the cottage and use this in my trailer. 

To create the effects shown in the image to the right, I started by adjusting the brightness and contrast levels.

Then I finally enhanced the exposure to create this final effect. I like the fact it enhances the codes and conventions, for example I think the make up looks more realistic, the dress looks muddy  and the bruises of her arms look more prominent.

Again I will take this image to my focus group, as there opinion will help me to achieve final products that appeal to my audience.

I started my adding a sepia filter to the  original photograph. The gave an old effect to the photograph, which I was hoping for . I then adjusted the contrast slightly to make the image darker. Finally I added a fish eye filter, which gives the effect of a black rim around the edge of the image.

I like the eye contact from the actress in this photograph. I wanted this as through exploratory work that I have previously done, I know that this works to engage the audience and gives  sense of eeriness.

Evaluation:

Self evaluation: I particualrly like the first two edited images. I feel that the both represent the character of a corpse girl, using the codes and conventions of the horror genre to convey meaning to the audience. I feel the thrid image seems to editedc asnd therefore unrealistic. Maybe if I was to tone down the effects on this ones then the sepia filter wouold give off a better effect.

I asked a sample of my audience what they thought of these three images in relation to the narrative of my horror film, 'The Dare Devil'. Here is some of their comments below.

Freya Wood, Female, Aged 18                   

" I like the second image you have shown. If it supposed to look old, then it is very authentic! She looks very scary and I would want to know more about her character."

Charlie Sanderson, Male, Aged 17

"I like the last one. It reminds me of a a photograph you would find in an old eerie photo album. If you were going for that effect then I wouold defiantly use this one in oyur final project."

Summer Page, Female, Aged 21

"Number to is my favourite, but I like the thought of more of a close up shot like you have used in the first image. Maybe combine both effects! I can link all three images with the horror genre straight away.... Her facial expressions are very serious and somewhat scary to!"  

To the right, you can see that in this image I have cropped out the the background using Macromedia Fireworks. I done this by using a cutting tool. Within different sections of the photograph I had to use different edges on the tool for example an anti alias for the body and a feathered edge for the more detailed section of the hair.

Before doing any of this I added a sepia effect to the entire image, because my plan is to now layer this image over the top of the sepia effect cottage.



I have done this and it can be seen below. I layered the image of the actress over the original image of the cottage, however I do not think this look at all realistic and so to develop this i have decided to experiment with layer the photograph of the girl over edited versions of the cottage photograph. An example is also show below, where I layer the image over a sepia version of the cottage. I think this has worked slightly better; however I still think their is from for improvement through experimenting with different editing techniques.

Evidence - Macromedia Fireworks

     

Scripting, Costumes and Props

Scripting:

As I am only creating a teaser trailer, the duration will only be between 30-40 seconds long. This means I have to be very selective in what I want to include in this, and how much of the narrative I wish to give alway. I have decided that I want to use little dialouge and more sound effects within my trailer, as I think this will build up more tension and thereofore convey the codes and conventions of the horror genre.

There will be some scripting within the first few shots taken in the car to cretae a sense of equalibrium in the narrative.

Whilst holding the camera I will say to Shelby, " What do you think of the romours of Pluckley Woods?"

I would like her reply to be short and improvised as this will show a sense of realism, because in this scene I would like to demonstrate the stlye and techiques of existing professsional works, like the Blair Witch Project and Paranormal Activity.


Costume:
My costume designs are very casual, to demonstrate a stereotypical group of rebellious youths, as that of the characters in the professional horror film, Eden lake.


Clothing codes will consist of hooded jumpers, jogging bottoms, and body warmers. This helps convey the narrative of camping within the woods, and the weather conditions.


Props:
Props acts as an important part of my production, as they help to demonstrate the narrative and the codes and conventions of the genre. I will be using a number of items including alcohol, broken glass bottles, fake weapons, camping equipment, camp fire and a car.

Pre Production - Final Storyboarding

Below is my final story boarding for my film in more detail, to prepare me for the production.

I would like the opening slide of my trailer to be the image shown to the left. This is taken from the motion pictures association, which showsx my target audience that my film is restricted to a certain age. I am using this as I have seen through my research that existing professional works use this on their trailers. I would like the still image to appear on the screen, zoom in slightly and then have a fade out transaction applied to it.
I would like this to appear for about 2 seconds with no sound playing over the top.





The next images displays a still image with the use of text. I would like this slide to say 'THIS SPRING'. I want the background to be eroded with blood splatter effects as this will demonstrate the codes and conventions of the horror genre. This slide will apear for about 2 seconds, while zooming in.
I would like to apply some sort of blurring transaction to this into the next image. A 'boom' sound will accompany this.

This next image demonstrates an establishing shot of a moving image of a car travelling towards the location of Pluckley Woods. This will be a panning long shot that will loast for about 3 seconds and will give the audience a sense of the setting.

I would like to keep the original sound that the car makes from traveling, but slightly enhance the volume to this. I would like to layer this with the effect of fast strobes of light to enhance the speed of the car.

The next shot will be of the back of the car as it travels off into the distance. As it passes I would like to add a glow or fade effect to emphasis it disappearing into the distance.
This shot will be a medium close up and this is so the audience can see the setting at a different angle. This will last for around 2 seconds.

I would like to apply more text into the trailer, this time saying 'A TRIP TO NEVER BE FORGOTTEN'. This will be in the same style as my first text slide,l however with more blood splatters. This again will appear for roughly 2 seconds with the same effects and sound as the previous.

This image demonstrates a snap shot of still photograph that I would like to incorporate into the trailer. This is of the cottage found in Pluckley Woods within my storyline and will be shown as a medium close up. This brings dis equalibrium to the storyline. and sets the scene for the horror genre.

This image will appear for around 3 seconds with the sound effect of a camera shutter. This will fade out into the next clip.

Same image of the cottage again, only this time a young corpse girl can be seen in the foreground. This is to add even more enigmas to keep the audience questioning the narrative, as this is only a teaser trailer.
This will have the same effects added to it as before; however will have a boom sound effect playing over it lasting for 3 seconds.

The next shot demonstrates the corpse girl walking. We only see her feet at this point and the teddy bear she is holding in her hand. I want this moving image to be shown in slow motion and also have a sepia effect to make the image appear old.This moving image will appear as a panning shot and will build up tension as we are yet to see the girls face. 
I would like to play an eerie piece of music over this to develop this scary atmosphere. 
This clip will last for about 5 seconds and will use the technique of the hand held shaky camera.

I will then use a tilting camera technique that will film the corpse girl's feet up to her face in slow motion. As the camera slowly tilts it will zoom in to the girls face. This will also be in a sepia effect. The shot of the girls face will be an extreme close up with an x ray effect. This is inspired by the codes and conventions of the horror genre.  This shot will last for 8 seconds and will end  with an effect that will make it seem that the camera has been dropped to the ground. This shot will be accompanied by a screaming sound effect. 

The next shot will be again of the corpse girls feet, this time as a close up as she walks towards the camera.
This will last for 4 seconds and will be muted and accompanied by a downloaded sound effect of footsteps to enhance the  movement and therefore make the atmosphere even more eerie.

The next shot will be of the main actor within the film. The dialogue within this moving image will be, ' I dare you to run'. The will be spoken by the actor Jack Wallace. The setting for this scene is in Pluckley Woods and will start off by being a close up and end as a long shot. This shot will be filmed in the day, however within the editing process I will add effects so that it looks as if it has been filmed at night and will last for around 5 seconds.









The final shot will be of a still image with the use of text, again with the same style of typography used previously within the trailer. This will say 'The Dare Devil Coming Soon'.
This again will be accompanied by a somewhat loud 'boom' sound effect and will appear for roughly 3 seconds. This will have a zoom in transaction added to it. 










All in all I estimate my trailer to be between 40 and 45 seconds long. I am happy with this, as it is only supposed to tease and tempt the audience with fragments of the narrative. 

Exploratory Work- Photo Editing

This is the original image I have taken. I like this because the location is authentic, along with the cottage itself. I feel that the composition of the image lets it down as we do not see detail and character form the cottage. You can also see that I have taken the image in the day, as this was convenient to me, however I wanted the image to look like it was set at night.

As you can see I have cropped the image using image manipulation software called Macromedia Fireworks. You can still see some of the surrounding woodland, but not you can see more detail from the house. 

Here I adjusted the colour by adding a sepia effect, which I think conveys an old fashioned style. I then adjusted the silhouette and blur resolutions, which gave me this finished effect. I particularly like this, because I think it conveys the codes and conventions of the horror genre, with its old, spooky style. 

To create the effect above, I simple added a black and white filter. This now can be seen as an image that was taken at night. I could develop this further by darkening the sky to create more emphasis to the darkness.

Website Design

Mock Ups of My Website

I would like my produciton website to consist of four pages, a homepage that will include information on history of the production company. An 'About' page that will include a detailed synopsis of my horror film, 'The Dare Devil'. A 'Photos' page, which will include various photographs from the poster designs, character profiles and screen shots from the trailer. This page will also include the actual trailer and you will be able to comment on the media products on this page. Finally I would like to create a 'Contact' page, where the audience will be able to comment in forums and answers questions that are placed up there. Competitions will also be set here to. Within my mock ups I have also included aspects like chose of colour scheme and typography.

After doing some research I decided to use a web design software called 'moonfruit'. I wanted to use a free site, and this particular is simple to use, but there is no restriction to how creative you can be, as you have total design control. This means I can convey my style of the horror genre simply, but effectively. Below is the link to the homepage of the website.

http://www.moonfruit.com/?cc=509413&gclid=CPu7jOqbia4CFUVTfAodQ1EJ2Q